indies :

This notebook highlights the levers of action of indie brands in very concrete terms. Much more than just brands, you will see what new beauty culture they are shaping. We have analyzed the mechanisms they are putting in place to be in total adequacy with the new desires and needs of consumers, the great territories of innovation they are opening up, the new conversations they are starting and the product offers they are renewing to completely transform a territory long monopolized by traditional brands.

Scope : International – United States and Europe